Hiring a Professional Copywriter Can Save You Time and Money

Creating a blog is an important marketing tool for your small business, but it can be time-consuming and tricky to do yourself. Instead of investing hours upon hours each week writing, formatting, and posting new blog articles, why not outsource the work to a copywriter?

A blog is an excellent way to build your brand and attract new customers. However, writing blog posts takes time and skill. If you want to consistently post quality content on your blog and drive traffic back to your site, you’ll need to hire a copywriter.

Why Outsource Blog Post Writing?

As your small business grows and you have more to say, your blog posts will become more and more important as your marketing tool. What’s more, as your business grows, you’ll find yourself with more and more blog ideas. When you don’t have the time to write blog posts, you’ll need to find a way to outsource this work.

How to Find a Blog Copywriter

The first step toward finding a blog writer is to decide what type of content you want to write on your blog. Once you’ve brainstormed a list of topics, take some time to research available freelance writers on sites like Upwork and ProBlogger, or even LinkedIn. You can also post a job listing on sites like 99designs, Odesk, and Peopleperhour.

Some writers charge per article, while others will offer a flat rate for writing your blog content. It’s important to find a writer whose rate you’re able to accept. Since you’ll be paying for their work, you need to make sure you’re comfortable with the amount you’re spending.

How to Hire a Freelancer

Freelancers are often hired to work on a project basis. This means the copywriter will deliver you a set number of articles per month, and you’ll decide if you want to continue working with this writer after the terms of their agreement have come to an end.

Tips for Working with a Blog Copywriter

While you want to find a writer whose style flows well with the content you want on your blog, you also want to make sure you’re able to work with that writer on a regular basis. Depending on your blog’s niche, you might hire a writer for a one-time project or decide to work with them on a regular basis. Either way, you need to make sure you’re able to work with them on a consistent basis.

Communication is Key: You’ll need to be clear with your copywriter about what you want them to create for your blog. Begin any correspondence with your prospective writer with the following information:

• A detailed outline of the post you want them to write – Links to any relevant images or other content you want to include in the post
• A deadline for when you need the post to be completed
• The number of words you want your post to be Once you’ve confirmed with your prospective writer what information you need, be sure to keep your communication flowing.

It’s easy to get distracted with other tasks during the day and forget to follow up with your prospective writer. Make sure to send them a reminder every couple of weeks that their work hasn’t been completed.

#Final Words: Why Outsource Blog Post Writing?

As your small business grows and you have more to say, your blog posts will become more and more important as your marketing tool. What’s more, as your business grows, you’ll find yourself with more and more blog ideas. When you don’t have the time to write blog posts, you’ll need to find a way to outsource this work.

That’s where a blog copywriter comes in. A blog is an excellent way to build your brand and attract new customers. However, writing blog posts takes time and skill. If you want to consistently post quality content on your blog and drive traffic back to your site, you’ll need to hire a copywriter.

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